In this tutorial I will be working through an example of "Mapping Your Business Landscape". This is a critical first step I recommend before anyone start's their business or building out their business plan or pitch. My recommendation is to watch the video and then use it as a guide to go through this process with your team.
In this tutorial I work through an example of estimating your market size using both Top-Down and Bottom-Up methods together to build a TAM, SAM, SOM. It also includes some terminology, discussion on market types and customer discovery, and pitfalls to avoid. This is part of a series of topics being released to help inventors, researchers, startups, and existing businesses develop there commercialization plans for new markets.
In this tutorial I work through an example of estimating your market size using both Top-Down and Bottom-Up methods together to build a TAM, SAM, SOM. It also includes some terminology, discussion on market types and customer discovery, and pitfalls to avoid. This is part of a series of topics being released to help inventors, researchers, startups, and existing businesses develop there commercialization plans for new markets.